Vellvette Box

Beauty boxes are a rage in the USA and UK. It is a very unique concept and hats off to the person who came up with it. Consumers pay a small amount for a beauty box every month. Basis their preferences and skin/make up routine (filled in a questionnaire), a box with sample sizes (and sometimes full sizes) of premium brands are sent to them. They can try them out and purchase them as and when they like.

What is the benefit to the consumer?

- Access to premium and new brands available in the market right at home

- They can try the products before buying a full size one

- Extremely cheap

What is the benefit to the companies who give their products at nominal price?

- They can get consumers to try their products... this is important for expensive brands. Brands like Guerlain, Clarins, Keihls etc are generous with giving consumers samples to try at home. After all, a person will not spend 2-3k on skin creams/make up till they are absolutely sure

- Creates word of mouth. Most beauty bloggers subscribe to these boxes and blog about them. They try products, review them on their blogs. These reviews encourage other readers to buy the products

It does not lead to jump in sales immediately but over a period of time.

In India, the Blissdiscovered box was supposed to start last year but got cancelled 'coz they could not get companies to give sample. Thankfully, Vellvette box has succeeded. This is my 3rd or 4th box and I have already paid for the Feb'13 box. Jan'13 box is my absolute favorite... 'coz it has premium brands- Dior and Benefit. Nyassa is a new to me but I love body scrubs.



The box contains:

- Dior Capture Totale One Essential Super Skin Boosting Serum- 5 ml

30 ml of this costs anywhere between Rs 7835 to Rs 9000. The reviews online claim its a miracle product and improves skin texture and reduces lines in 2 months. The effects are supposed to be visible in 1 usage. 5 ml will cost around 1k. No, I did not pay that much for the box.

- Nyassa Belgian chocolate scrub- 40 gm

200 gm of this costs Rs 950 so the price of sample is Rs 190. This is a new brand for me... I have never heard of it. Another advantage of the box... I get to try new brands which  would otherwise not be available to me. I used the scrub today. It has been to be used on wet skin on body. The granules dissolve in the water and moisturize the skin. The smell is of chocolate. Its a good product and I will be able to use it 2-3 times more.

- Benefit Flawless Oxygen Wow Brightening Make up- trial size vials of 2 shades

I am so happy to receive Benefit. I have read so much about the brand but the products too expensive. If only there was a Sephora in Mumbai where I could try out the brand. The great part is that there are 2 shades of foundation- very light and light. The light one matches me perfectly. I used the foundation today and liked it... may even purchase it in the next few months. Its on my radar now.


Btw, the box costs Rs 399 and a coupon for Rs 50 discount is given with online payment. You have to pay in the beginning of the month, fill out a questionnaire and the box comes by the end of the month.

Here is the link: http://www.vellvette.com/

I am not getting paid for the review (though I will be happy if I am)... You can also buy products from the website.


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